What do Shell, Walmart, Murray Yacht Sales, and the United States Air Force all have in common?
Answer: All of these organizations utilize Hubspot, a powerful, integrated platform that drives seamless communication and smarter business operations.
At Murray Yacht Sales, technology isn’t an afterthought – it’s a key pillar of how we deliver exceptional results for our clients. By investing in industry-leading, AI-infused systems like Hubspot CRM (customer relationship management), we ensure that our team operates as a professional, well-oiled machine, standing apart from brokerages that still rely on fragmented communication, outdated record-keeping, and incomplete follow-up practices.
Hubspot works in tandem with our broader digital ecosystem, which includes Google Workspace for easy access to digital resources, BoatDox for seamless sales contract management, one-to-one email communications, monthly newsletters, social media marketing, and paid advertising campaigns such as on Meta and Google. MurrayYachtSales.com is at the center of all of this – an established powerhouse driven by WordPress, YachtR API feeds, custom industry MLS plugins, and more.
Meta, formerly known as Facebook, Inc., is the parent company of Facebook and other popular platforms like Instagram, WhatsApp, and Messenger. Meta Business Suite is a centralized platform that businesses can use to manage their activities across these platforms.
Google Drive is a core part of Google Workspace, Google’s suite of cloud-based productivity and collaboration tools. It’s essentially the cloud storage component of Workspace, allowing users to store, access, and share files online.
Together, these tools create a unified and efficient operation that captures every opportunity and delivers consistent value to both buyers and sellers.
AI-Infused Systems
- HubSpot uses AI in various ways, including its AI-powered tools and features.
- Meta uses AI extensively across its various platforms and services.
- Google uses AI extensively in many of its products and services to enhance user experiences and optimize operations.
- Yachtr.com utilizes AI to enhance the search and listing process for yachts and boats. They have an “AI Search” tool that helps users find the right vessel more efficiently. This AI-driven system is designed to make yacht buying and selling easier for brokers and buyers.
A Complete Digital Ecosystem Working for You
For boat sellers, this translates into absolute confidence: Every lead on their listing is responded to promptly, logged into our database, and tracked through multiple points of follow-up – including personal outreach, drip campaigns, and targeted remarketing. We work hard to ensure nothing falls through the cracks – every inquiry, phone call, showing, and offer is documented, instilling complete trust into our sales process.
This level of organization benefits both buyers and sellers alike. With all communication tracked, categorized, and stored within our systems, every conversation, offer, and document remains clear and accessible. This minimizes the chances for misunderstandings and mistakes, which are all too common when details get lost in casual conversations and untracked emails. As we guide both parties from the initial offer through the survey, sea trial, and closing, our clients experience a smoother, more transparent process. Deadlines are met, negotiations stay on course, and everyone remains informed at every stage, ultimately leading to more successful, less stressful transactions.
The implementation of this technology gives our Team a tremendous amount of time back in their workflow, allowing them to focus on customer service.
In an industry where many brokerages rely on memory or scattered spreadsheets, Murray Yacht Sales leverages technology to create accountability, transparency, and consistent communication at every stage. Our systems aren’t just tools – they are extensions of our commitment to providing a better, smarter, more professional experience for every client we serve.